About Us

In today's social world, every brand needs a buddy.

Buddy Media helps the world's largest and most trusted brands navigate through the social media space and extend their advertising campaigns into the social world. Through Buddy Media's unique Brand Advocate Process, Buddy Media plans, develops, promotes and monitors "app-vertising" campaigns - branded social applications - that increase engagement and interaction between people and brands. By working with major brands to develop interactive and engaging social applications such as games, quizzes and contests, Buddy Media ultimately creates social brand loyalty.

Launched in 2007 by serial entrepreneurs Michael and Kass Lazerow, Buddy Media is based in NYC and is a privately held company. Buddy Media is backed by Softbank, European Founders Fund, Greycroft Partners, Peter Thiel, Howard Lindzon, James Altucher, and Brian Bedol among many.